Patents by Inventor Wayne Kugel

Wayne Kugel has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and Method for Increasing the Effectiveness of Customer Contact Strategies
    Publication number: 20080015936
    Abstract: A method, and system for increasing the efficiency of customer contact strategies is disclosed. Customers are analyzed based upon historical criteria; a promotional plan (a group of promotion events implemented or to be implemented over a particular time period) is analyzed to determine the effect of each promotion event on the other promotion events in the promotional plan; and, based on this analysis, the optimal promotion stream (a specific subset of the promotional plan to be sent to customers or a group of similar customers) is determined so as to maximize the ROI of the promotional plan as a whole.
    Type: Application
    Filed: July 16, 2007
    Publication date: January 17, 2008
    Applicant: INTERNATIONAL BUSINESS MACHINES CORPORATION
    Inventors: Eric Bibelnieks, Mark Bullock, Michael Haydock, Mindy Schiller, Wayne Kugel, Edwin Pednault, Nancy Soderquist, Harlan Crowder
  • System and method for targeted marketing of goods and/or services to specific customers
    Patent number: 7246083
    Abstract: A method, and system for targeted marketing of goods or services to specific customers is disclosed. Customers are analyzed based upon historical criteria; a promotional plan (a group of promotion events implemented or to be implemented over a particular time period) is analyzed to determine the effect of each promotion event on the other promotion events in the promotional plan; and, based on this analysis, the optimal promotion stream (a specific subset of the promotional plan to be sent to customers or a group of similar customers) is determined so as to maximize the ROI of the promotional plan as a whole.
    Type: Grant
    Filed: March 27, 2003
    Date of Patent: July 17, 2007
    Assignee: International Business Machines Corporation
    Inventors: Eric Bibelnieks, Mark Bullock, Michael Haydock, Mindy Schiller, Wayne Kugel, Edwin Peter Dawson Pednault, Nancy Soderquist, Harlan Crowder
  • System and method for increasing the effectiveness of customer contact strategies
    Publication number: 20030208402
    Abstract: A method, and system for increasing the efficiency of customer contact strategies is disclosed. Customers are analyzed based upon historical criteria; a promotional plan (a group of promotion events implemented or to be implemented over a particular time period) is analyzed to determine the effect of each promotion event on the other promotion events in the promotional plan; and, based on this analysis, the optimal promotion stream (a specific subset of the promotional plan to be sent to customers or a group of similar customers) is determined so as to maximize the ROI of the promotional plan as a whole.
    Type: Application
    Filed: March 27, 2003
    Publication date: November 6, 2003
    Inventors: Eric Bibelnieks, Mark Bullock, Michael Haydock, Mindy Schiller, Wayne Kugel, Edwin Peter Dawson Pednault, Nancy Soderquist, Harlan Crowder
  • System and method for increasing the effectiveness of customer contact strategies
    Patent number: 6567786
    Abstract: A method, and system for increasing the efficiency of customer contact strategies is disclosed. Customers are analyzed based upon historical criteria; a promotional plan (a group of promotion events implemented or to be implemented over a particular time period) is analyzed to determine the effect of each promotion event on the other promotion events in the promotional plan; and, based on this analysis, the optimal promotion stream (a specific subset of the promotional plan to be sent to customers or a group of similar customers) is determined so as to maximize the ROI of the promotional plan as a whole.
    Type: Grant
    Filed: September 16, 1999
    Date of Patent: May 20, 2003
    Assignee: International Business Machines Corporation
    Inventors: Eric Bibelnieks, Mark Bullock, Michael Haydock, Mindy Schiller, Wayne Kugel, Edwin Peter Dawson Pednault, Nancy Soderquist, Harlan Crowder