Abstract: A wire feed apparatus and method for wire pulling installations through conduit between two boxes. A preferred embodiment of the wire feed apparatus has an opening, preferably centrally located, through which the wires pass prior to entering the box. The apparatus is adapted to securely mount to the box for the pulling operation. Preferably, the apparatus includes mounting apertures or slots to accommodate mounting of the apparatus to boxes of various sizes and shapes. The opening provides wire guidance as the wires enter the box opening and conduit and thus eliminates or significantly reduces the possibility of damaging the wire insulation while also reducing the pulling force required to pull the wires. Preferably, the wire feed apparatus is manufactured from a durable, sturdy plastic material.