Abstract: Discrete quantities of actual cosmetic material are displayed or presented on the surface of a support element in separate areas or zones and maintained or protected thereon by means of an overlying transparent film or layer through which the actual or true "shades" of the different cosmetic colors or materials are rendered visible. Means are provided for facilitating manual activation of the transparent protective film or layer overlying each discrete area or zone so that the film, or a portion thereof, any be lifted or peeled away from the display element's surface. In an alternatively preferred embodiment, the sections of the display defined by the separate zones of cosmetic material are selectively separable one from the others.