Abstract: A simulated ad placement bid request supply side platform. The platform comprises a processor, a memory, and a test mobile ad placement bid request generator application stored in the memory. When executed by the processor the application builds a plurality of mobile ad placement bid requests, where each mobile ad placement bid request comprises a test parameter value that indicates the bid request is a test bid request, transmits the plurality of mobile ad placement bid requests built by the test mobile ad placement bid request generator application to the bidding platform, receives winning mobile ad placement bids associated with the mobile ad placement bid requests sent by the test mobile ad placement bid request generator application, and analyzes the winning mobile ad placement bids received by the test mobile ad placement bid request generator application to determine test metrics.

Abstract: A content presentation bid application server comprising a processor, a non-transitory memory, and a content presentation bid application stored in the non-transitory memory. When executed by the processor the application receives a content presentation bid request, wherein the content presentation bid request comprises an identity of a user equipment (UE), retrieves enrichment data associated with the UE from a database, transmits the content presentation bid request accompanied by the enrichment data to demand side platforms, and receives content presentation bid responses from the demand side platforms. The application further selects one of the content presentation bid responses received from the demand side platforms, builds a content presentation bid based on the selected content presentation bid response, and transmits the content presentation bid.

Abstract: A method of automatic memory management on a group of servers, the group of servers operably coupled to a coordinating program. The method comprises a first server of the group of servers performing garbage collection, the coordinating program performing an analysis on the group of servers, and, based on the analysis, the coordinating program determining a feasibility of having a second server performing garbage collection during a time when the first server is performing garbage collection without degrading a service provided by the group of servers. The method further comprises, responsive to the coordinating program determining that the second server can perform garbage collection during the time that the first server is performing garbage collection without degrading the service provided by the group of servers, the coordinating program commanding the second server to perform garbage collection when the first server is also performing garbage collection.

Abstract: A method of consolidating consumer profiles based on mapping an external identifier of a mobile communication device to a mobile network identification by an authentication network element computer. The method comprises receiving, by an advertisement (ad) bidder server computer, an ad bid request with an external consumer identifier and consumer profile information of a mobile communication device, and receiving, by a mobile communication network, a pixel tag request from the mobile communication device with the external consumer identifier embedded in the pixel tag request, wherein the mobile communication network is maintained by a mobile network carrier that maintains the ad bidder. The method further comprises identifying a mobile network identification of the mobile communication device by the mobile communication network, and storing a mapping between the external consumer identifier and the mobile network identification.