Abstract: Improved techniques and systems for redemption of a promotional code for acquisition of a digital product, such as an in-application asset, for use in a corresponding application program are disclosed. The in-application asset can, for example, pertain to a consumable asset or a non-consumable asset. The techniques and systems can operate to validate the promotional code that is being redeemed to acquire the in-application asset, and can confirm that a requestor's redemption device has the corresponding application program installed thereon. Compatibility of the corresponding application program with the in-application asset can be confirmed. Updates to the corresponding application program can also be provided.

Abstract: Techniques and systems for acquisition of digital assets in a bulk fashion are disclosed. In one embodiment, upon accessing an online store, a digital asset and a quantity to be acquired (e.g., purchased) can be identified. In some cases, a discounted cost for acquisition of the quantity of the digital asset can be permitted, provided the quantity is sufficient. After payment of the discounted cost, a set of redeemable codes can be electronically provided. Each of the redeemable codes can be thereafter redeemed for acquisition of the digital asset.