Abstract: A system for promoting an online auction whereby an affiliate promotes said auction on behalf of the seller in exchange for an agreed-upon commission or fee paid to said affiliate by said seller upon the successful sale of the item to a buyer referred to said auction by said affiliate. The system is implemented in part by a specially formulated referral link which contains data regarding the affiliate partner, in part by computer code that is embedded on the seller's auction page(s), and in part by affiliate referral software that runs on a separate webserver.

Abstract: A method of recording and aggregating data related to visitor activity in an online auction environment, and of providing that data to a plurarity of online auction sellers for the purpose of improving the marketing of their online auctions. The present invention is comprised of computer programming code embedded in an online auction page, a dynamic tracking computer program that resides on a web server that receives and logs the data transmitted by said embedded code, and a computer program that resides on a web server that interprets and assembles the logged data into activity reports for auction sellers.

Abstract: In a computer system, methods, data structures, computing environments and computer readable media are disclosed for monitoring, tracking and/or observing visitors of an online auction, including the means by which visitors arrive at same. In one embodiment, the present invention is comprised of computer programming code embedded in an online auction page, a dynamic tracking computer program that resides on a web server that receives and logs the data transmitted by said embedded code, and a computer program that resides on a web server that interprets and translates the logged data into a graphical user interface.