Abstract: A system and method for automated selective gift delivery whereby a gift-giver is provided the opportunity to register as a user of the system and with respect to each desired recipient of one or more gifts for one or more events, typically recurring, to provide information to the system about the recipient and the events such that the system may select, or cause to be automatically selected, a gift suitable for the recipient and event based upon the parameters provided by the gift-giver, and cause the gift to be automatically delivered to the recipient without further action or intervention by the gift-giver. Alternative modes of the invention provide for the gift-giver to be given the option of sending an alternative gift selected by the system, or caused to be selected by the system, as suitable for the recipient and event. Another additional mode permits the gift-giver to decline to have a gift sent to a recipient for a particular event.