Abstract: An electronic shelf system includes a shelf, a first display unit, a first sensing unit, a storage unit and a processing unit, wherein the processing unit communicates with the first display unit, the first sensing unit and the storage unit. The shelf includes a compartment. The first display unit is disposed on the compartment. The first sensing unit is disposed on the shelf. The first sensing unit is configured to sense a characteristic parameter. The storage unit stores a plurality of display information. The processing unit receives the characteristic parameter from the first sensing unit and controls the first display unit to switch one of the display information being displayed currently to another one of the display information according to the characteristic parameter.

Abstract: An information delivery method includes acquiring an image including a shelf laminate and a plurality of products placed on the shelf laminate by an image capturing device, selecting a template from a plurality of templates for displaying on a display placed on the shelf laminate according to image information of the plurality of products, and displaying at least one selling message of each product of the plurality of products on a display region of the display according to the template. The template displayed on the display includes a plurality of display regions. Each display region of the plurality of display regions is consistent with an allocated width and an allocated position of a corresponding product.