Abstract: Provided are an advertisement customization system and method applied in a network system, characterized by an advertisement supply platform classifying advertisement data according to the properties thereof; the service supply platform selecting from the classified advertisement data advertisement data corresponding to the service supply platform; the service supply platform providing service data via the network system to the user end device; and the advertisement supply platform providing the corresponding advertisement data to the user end device when the user end device captures the service data provided by the service supply platform. The present invention enables the service supply platform to connect to the advertisement supply platform for customizing the advertisement data related to the service content, thereby increasing the view rate of the advertisement data and increasing advertisers' willingness to advertise.

Abstract: A digital content processing system and a digital content processing method are disclosed. The method includes the steps of: setting identification data and transmission authority of a data access device in the digital content processing system; authenticating the data access device by the digital content processing system according to the identification data when the digital content processing system receives a connection request of the data access device through the communication network; and enabling the data access device to, under control of the digital content processing system, download digital content and/or upload digital content of the data access device according to the transmission authority of the data access device if the data access device passes the authentication. Therefore, with the data access device, a user unfamiliar with operation of computers and/or networks is able to share or receive digital content conveniently.