Abstract: Computer-readable media, computer systems, and computing methods for facilitating generation of entity names for entities are provided. The method includes determining a set of previously submitted queries that are associated with an entity. The most frequently used query within the set of previously submitted queries associated with the entity can be identified and, thereafter, designated as the entity name for the entity. The entity name can distinguish the entity from other entities. Such an entity name can be provided for presentation to a user, for example, as a related search suggestion via a search results page.