Abstract: Disclosed is a method, apparatus and system for preloading of APP launch advertising, comprising: detecting whether the local advertising cache is null when an APP is launched; if yes, then executing an initialization step; if no, then executing a standard step; wherein the initialization step comprising: entering the homepage of the APP and sending an advertising request to an advertising server; and receiving advertising data returned from the advertising server and storing the advertising data into the local advertising cache; wherein the standard step comprising: displaying the advertising data stored in the local advertising cache and then sending an advertising request to the advertising server; and receiving the advertising data returned from the advertising server.

Abstract: The present invention discloses a method and an electronic for matching advertisement data. The method comprises: receiving image data of audiences sent from a client; processing the image data of the audiences to obtain attribute information of the audiences; screening advertisement data matched with the audiences from an advertisement database according to the attribute information of the audiences; and sending the advertisement data matched with the audiences to the client.

Abstract: Disclosed are a method, a terminal and a server for monitoring advertisement exhibition. Wherein, the monitoring method comprises: sending an advertisement exhibition request, which includes the IP address of a terminal device, to an advertisement source server; receiving an application temporary identification for the requested advertisement that is sent by the advertisement source server, wherein the application temporary identification is generated according to the IP address and embodies t information of the region to which the IP address belongs; and sending an advertisement monitoring message, which includes the application temporary identification, to a monitoring server during the exhibition of the requested advertisement.

Abstract: Embodiments of this disclosure provide an advertisement-downloading method, and an electronic device, wherein the method includes: in response to an operation, of sending an advertisement request that includes a link address of a third-party advertisement, of a client, searching whether the third-party advertisement downloaded from the link address of the third-party advertisement is pre-stored in a local CDN file address; and when the third-party advertisement downloaded from the link address of the third-party advertisement is pre-stored in the local CDN file address, redirect the advertisement request to the local CDN file address in which the third-party advertisement is stored, such that the client performs advertisement downloading.

Abstract: A method for obtaining advertisement data is provided according to the present disclosure, which includes: reading program data in a live file; sending request information for obtaining the advertisement data to an advertisement server, when an advertisement identification preset in the program data is read; receiving the advertisement data sent by the advertisement server in response to the request information; and writing the advertisement data to a position indicated by the advertisement identification in the live file. An electronic device for obtaining advertisement data is further provided according to the present disclosure.

Abstract: Embodiments of the present invention provide an advertisement push method, a server, and a terminal. The advertisement push method includes: acquiring a plurality of advertisement tags corresponding to video identifiers of a live video from an advertisement server; detecting whether content of the live video satisfies a preset push trigger condition, and acquiring an advertisement tag corresponding to the push trigger condition that the content of the live video satisfies from the plurality of advertisement tags; sending, to a terminal device, a push message carrying the advertisement tag corresponding to the push trigger condition that the content of the live video satisfies. According to embodiments of the present invention, the advertisement push method, the server, and the terminal can provide an advertisement tag related to the live video content to the terminal device, thereby enhancing effectiveness of advertisement push.

Abstract: The present disclosure discloses a method for pushing and displaying information and electronic device thereof. In the solution, an information request is transmitted by a terminal to an information server; information data including primary information data and standby information data is pushed by the information sever to the terminal when the information sever receives the information request transmitted from the terminal; when the terminal receives the information data, information is displayed with the standby information data by the terminal if determining the primary information data as invalid information data.

Abstract: An advertisement data transmission method, an electronic device, and a system are provided. The system includes: a client establishes a network connection with a proxy server; the client transmits request information for representing a request for acquiring advertisement data to the proxy server; the proxy server transmits the request information to a media asset server; the media asset server generates index information for representing an advertisement data address according to the request information, and transmits the index information to the proxy server; the proxy server transmits the index information to an advertisement server; the advertisement server extracts advertisement data according to the index information, and transmits the advertisement data to the proxy server; and the proxy server transmits the advertisement data to the client.

Abstract: Embodiments of the present disclosure provide a method and an electronic device for playing media content. The method includes: when a smart television plays a television program received from a broadcast television network, collecting data of the currently played television program, and uploading the data to a server; and receiving media content that matches the currently played television program and that is sent by the server according to the data, and playing the media content.

Abstract: Embodiments of the present disclosure provide an advertisement presentation method and electronic device for presenting an advertisement in a playback page of a video. The method includes: acquiring playback parameter information of the advertisement; parsing the playback parameter information to obtain playback time information and display area information of the advertisement in the video; and determining, according to the playback time information and the display area information, whether subtitle information in the playback page is covered by the advertisement, and if the subtitle information is covered by the advertisement, adjusting a display area of the advertisement such that the subtitle information is exhibited completely.

Abstract: The present disclosure provides a method for processing advertisement data and a router. The method for processing advertisement data includes: receiving a data download request that is sent by a terminal device and that carries advertisement location data; retrieving whether advertisement content data that is associated with the advertisement location data is stored locally; forwarding the data download request to a content delivery network CDN server, when no the advertisement content data is stored locally; and receiving the advertisement content data that is sent by the CDN server according to the advertisement location data, and implement associative storing of the advertisement location data and the advertisement content data.

Abstract: The present invention discloses a CDN-based advertisement material download method, apparatus, and device, the method comprising: receiving an instruction to download advertisement material and acquiring from said instruction an advertisement material identifier; reading the local flash cookie, and, on the basis of the advertisement material identifier, acquiring from the flash cookie a corresponding scheduling address and determining whether an actual download address is stored within said corresponding scheduling address; if yes, then acquiring from the flash cookie the actual download address of the advertisement material and, on the basis of the actual download address, directly reading the advertisement material in a browser cache; if no, then requesting from a CDN server acquisition of the actual download address of the advertisement material, and, on the basis of the acquired actual download address, downloading the advertisement material.