Abstract: A method of generating relevant promotional materials for transmission to a mobile device includes receiving a query from the mobile device, identifying a plurality of advertisements associated with an advertiser-directed delivery parameter that match parameters for the mobile device, and generating a response to the query comprising search results and the plurality of advertisements.

Abstract: A method of generating relevant promotional materials for transmission to a mobile device includes receiving a query from the mobile device, identifying a plurality of advertisements associated with an advertiser-directed delivery parameter that match parameters for the mobile device, and generating a response to the query comprising search results and the plurality of advertisements.

Abstract: A method of generating relevant promotional materials for transmission to a mobile device includes receiving a query from the mobile device, identifying a plurality of advertisements associated with an advertiser-directed delivery parameter that match parameters for the mobile device, and generating a response to the query comprising search results and the plurality of advertisements.

Abstract: A method for providing a real time view of heterogeneous enterprise data of operational systems includes capturing streams of operational events in real time, combining the events with contextual data, and materializing a resulting view. The resulting view includes a dynamically defined view of the stream of events and provides visibility into a current state of the operational system. A view snapshot is continuously incrementally updated by a view maintenance engine as a stream of rows. The views are used to evaluate a business rule. An alert is fired when a business rule holds true. To enable the view in a view engine, a SQL string characterizing the view is parsed into a parse tree, which is normalized to form a query graph. The query graph is then optimized to obtain a query plan, which is compiled into an operator graph. Queries are executed based upon the operator graph.

Abstract: A method for providing a real time view of heterogeneous enterprise data of operational systems includes capturing streams of operational events in real time, combining the events with contextual data, and materializing a resulting view. The resulting view includes a dynamically defined view of the stream of events and provides visibility into a current state of the operational system. A view snapshot is continuously incrementally updated by a view maintenance engine as a stream of rows. The views are used to evaluate a business rule. An alert is fired when a business rule holds true. To enable the view in a view engine, a SQL string characterising the view is parsed into a parse tree, which is normalized to form a query graph. The query graph is then optimized to obtain a query plan, which is compiled into an operator graph. Queries are executed based upon the operator graph.

Abstract: A method for providing a real time view of heterogeneous enterprise data of operational systems includes capturing streams of operational events in real time, combining the events with contextual data, and materializing a resulting view. The resulting view includes a dynamically defined view of the stream of events and provides visibility into a current state of the operational system. A view snapshot is continuously incrementally updated by a view maintenance engine as a stream of rows. The views are used to evaluate a business rule. An alert is fired when a business rule holds true. To enable the view in a view engine, a SQL string characterizing the view is parsed into a parse tree, which is normalized to form a query graph. The query graph is then optimized to obtain a query plan, which is compiled into an operator graph. Queries are executed based upon the operator graph.

Abstract: A method for dynamically initializing a view for a streaming database system. The method includes accessing a stream of events. An initial view is materialized from the stream, wherein the initial view comprises a dynamically defined view of the stream of events from the streaming database system. The method also includes processing a plurality of recent view snapshots from the initial view. A view state derived from each of the recent view snapshots is generated. An updated view is subsequently maintained in accordance with the view state, wherein the updated view incorporates new events of the stream.

Abstract: A method for providing a real time view of heterogeneous enterprise data of operational systems includes capturing streams of operational events in real time, combining the events with contextual data, and materializing a resulting view. The resulting view includes a dynamically defined view of the stream of events and provides visibility into a current state of the operational system. A view snapshot is continuously incrementally updated by a view maintenance engine as a stream of rows. The views are used to evaluate a business rule. An alert is fired when a business rule holds true. To enable the view in a view engine, a SQL string characterizing the view is parsed into a parse tree, which is normalized to form a query graph. The query graph is then optimized to obtain a query plan, which is compiled into an operator graph. Queries are executed based upon the operator graph.

Abstract: A method for providing a real time view of heterogeneous enterprise data of operational systems includes capturing streams of operational events in real time, combining the events with contextual data, and materializing a resulting view. The resulting view includes a dynamically defined view of the stream of events and provides visibility into a current state of the operational system. A view snapshot is continuously incrementally updated by a view maintenance engine as a stream of rows. The views are used to evaluate a business rule. An alert is fired when a business rule holds true. To enable the view in a view engine, a SQL string characterizing the view is parsed into a parse tree, which is normalized to form a query graph. The query graph is then optimized to obtain a query plan, which is compiled into an operator graph. Queries are executed based upon the operator graph.