Abstract: Systems and methods are disclosed for operating an interactive content system in a retail environment. As items are scanned at a point of sale system, item data may be provided to an interactive content system and used to generate one or more messages that may presented to a customer offering other items, which may be offered at a discount. Message may be selected based on a relative ranking of available messages. The customer may select one or more of the other items directly on a display, or a cashier may include such items in the transaction at the direction of the customer. Items presented to a customer in a message may be ordered or presented in a format based on item ranking. A cashier may be provided with a script including prompts regarding suggested items.