Abstract: A wheel and wheel cover shield including a resilient shield member having a shielding surface defined partially by a curved shield edge and having a shield surface area less than the surface are of the wheel or wheel cover to be protected, the shield edge having a deformable edge contact band secured there along and extending past the shield edge; and a handle assembly extending from the shield member including a hand grip, a rigid central support rib in fixed connection with a central portion of an outwardly facing surface of the shield member, a first deflectable support rib in fixed connection with a first side edge portion of the outwardly facing surface of the shield member, and a second deflectable support rib in fixed connection with a second side edge portion of the outwardly facing surface of the shield member, the first and second deflectable support ribs being deflectable from a normal radius of curvature in a manner to change the curvature of the shield edge to a deflected radius of curvature that