Patents by Inventor Wendy Cheang

Wendy Cheang has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • SYSTEMS AND METHODS FOR CUSTOMIZING DELIVERY OF ADVERTISEMENTS
    Publication number: 20230370693
    Abstract: When a viewer is determined to be interested in an advertisement, a media guidance application may identify a second related advertisement to display to the viewer. The second advertisement may be displayed following the first interesting advertisement. To avoid timing issues, media content following the advertisements may be buffered so that the viewer can catch up on the media content without missing anything.
    Type: Application
    Filed: May 12, 2023
    Publication date: November 16, 2023
    Inventors: Parasuraman Ramakrishnan, Michael A. Montalto, Pok-Ching Lee, Wendy Cheang
  • Systems and methods for customizing delivery of advertisements
    Patent number: 11689779
    Abstract: When a viewer is determined to be interested in an advertisement, a media guidance application may identify a second related advertisement to display to the viewer. The second advertisement may be displayed following the first interesting advertisement. To avoid timing issues, media content following the advertisements may be buffered so that the viewer can catch up on the media content without missing anything.
    Type: Grant
    Filed: August 24, 2021
    Date of Patent: June 27, 2023
    Assignee: Rovi Guides, Inc.
    Inventors: Parasuraman Ramakrishnan, Michael A. Montalto, Pok-Ching Lee, Wendy Cheang
  • SYSTEMS AND METHODS FOR CUSTOMIZING DELIVERY OF ADVERTISEMENTS
    Publication number: 20210385553
    Abstract: When a viewer is determined to be interested in an advertisement, a media guidance application may identify a second related advertisement to display to the viewer. The second advertisement may be displayed following the first interesting advertisement. To avoid timing issues, media content following the advertisements may be buffered so that the viewer can catch up on the media content without missing anything.
    Type: Application
    Filed: August 24, 2021
    Publication date: December 9, 2021
    Inventors: Parasuraman Ramakrishnan, Michael A. Montalto, Pok-Ching Lee, Wendy Cheang
  • Systems and methods for customizing delivery of advertisements
    Patent number: 11128931
    Abstract: When a viewer is determined to be interested in an advertisement, a media guidance application may identify a second related advertisement to display to the viewer. The second advertisement may be displayed following the first interesting advertisement. To avoid timing issues, media content following the advertisements may be buffered so that the viewer can catch up on the media content without missing anything.
    Type: Grant
    Filed: July 20, 2020
    Date of Patent: September 21, 2021
    Assignee: Rovi Guides, Inc.
    Inventors: Parasuraman Ramakrishnan, Michael A. Montalto, Pok-Ching Lee, Wendy Cheang
  • Systems and methods for customizing delivery of advertisements
    Patent number: 10924814
    Abstract: When a viewer is determined to be interested in an advertisement, a media guidance application may identify a second related advertisement to display to the viewer. The second advertisement may be displayed following the first interesting advertisement. To avoid timing issues, media content following the advertisements may be buffered so that the viewer can catch up on the media content without missing anything.
    Type: Grant
    Filed: November 5, 2018
    Date of Patent: February 16, 2021
    Assignee: Rovi Guides, Inc.
    Inventors: Parasuraman Ramakrishnan, Michael A. Montalto, Pok-Ching Lee, Wendy Cheang
  • SYSTEMS AND METHODS FOR CUSTOMIZING DELIVERY OF ADVERTISEMENTS
    Publication number: 20210044873
    Abstract: When a viewer is determined to be interested in an advertisement, a media guidance application may identify a second related advertisement to display to the viewer. The second advertisement may be displayed following the first interesting advertisement. To avoid timing issues, media content following the advertisements may be buffered so that the viewer can catch up on the media content without missing anything.
    Type: Application
    Filed: July 20, 2020
    Publication date: February 11, 2021
    Inventors: Parasuraman Ramakrishnan, Michael A. Montalto, Pok-Ching Lee, Wendy Cheang
  • Systems and methods for customizing delivery of advertisements
    Patent number: 10750249
    Abstract: When a viewer is determined to be interested in an advertisement, a media guidance application may identify a second related advertisement to display to the viewer. The second advertisement may be displayed following the first interesting advertisement. To avoid timing issues, media content following the advertisements may be buffered so that the viewer can catch up on the media content without missing anything.
    Type: Grant
    Filed: July 12, 2019
    Date of Patent: August 18, 2020
    Assignee: Rovi Guides, Inc.
    Inventors: Parasuraman Ramakrishnan, Michael A. Montalto, Pok-Ching Lee, Wendy Cheang
  • SYSTEMS AND METHODS FOR MANAGING RECORDED MEDIA ASSETS THROUGH ADVERTISEMENT INSERTION
    Publication number: 20200169769
    Abstract: Systems and methods are disclosed herein for managing recorded media assets through advertisement insertion. A media guidance application may record and store media assets for later viewing by a user. To help ensure that the user views older recordings first, the media guidance application may insert advertisements into media assets which are part of a program series where there are older recorded media assets of the same program series that have not yet been watched by the user. The media guidance application may determine that multiple media assets are part of the same program series, and which of the media assets was recorded latest. The media guidance application may then select a play position within the later-recorded media asset and insert an advertisement at the selected play position.
    Type: Application
    Filed: January 23, 2020
    Publication date: May 28, 2020
    Inventors: Parasuraman Ramakrishnan, Michael A. Montalto, Pok-Ching Lee, Wendy Cheang
  • Systems and methods for managing recorded media assets through advertisement insertion
    Patent number: 10582229
    Abstract: Systems and methods are disclosed herein for managing recorded media assets through advertisement insertion. A media guidance application may record and store media assets for later viewing by a user. To help ensure that the user views older recordings first, the media guidance application may insert advertisements into media assets which are part of a program series where there are older recorded media assets of the same program series that have not yet been watched by the user. The media guidance application may determine that multiple media assets are part of the same program series, and which of the media assets was recorded latest. The media guidance application may then select a play position within the later-recorded media asset and insert an advertisement at the selected play position.
    Type: Grant
    Filed: February 23, 2018
    Date of Patent: March 3, 2020
    Assignee: Rovi Guides, Inc.
    Inventors: Parasuraman Ramakrishnan, Michael A. Montalto, Pok-Ching Lee, Wendy Cheang
  • SYSTEMS AND METHODS FOR CUSTOMIZING DELIVERY OF ADVERTISEMENTS
    Publication number: 20190335248
    Abstract: When a viewer is determined to be interested in an advertisement, a media guidance application may identify a second related advertisement to display to the viewer. The second advertisement may be displayed following the first interesting advertisement. To avoid timing issues, media content following the advertisements may be buffered so that the viewer can catch up on the media content without missing anything.
    Type: Application
    Filed: July 12, 2019
    Publication date: October 31, 2019
    Inventors: Parasuraman Ramakrishnan, Michael A. Montalto, Pok-Ching Lee, Wendy Cheang
  • SYSTEMS AND METHODS FOR MANAGING RECORDED MEDIA ASSETS THROUGH ADVERTISEMENT INSERTION
    Publication number: 20190268634
    Abstract: Systems and methods are disclosed herein for managing recorded media assets through advertisement insertion. A media guidance application may record and store media assets for later viewing by a user. To help ensure that the user views older recordings first, the media guidance application may insert advertisements into media assets which are part of a program series where there are older recorded media assets of the same program series that have not yet been watched by the user. The media guidance application may determine that multiple media assets are part of the same program series, and which of the media assets was recorded latest. The media guidance application may then select a play position within the later-recorded media asset and insert an advertisement at the selected play position.
    Type: Application
    Filed: February 23, 2018
    Publication date: August 29, 2019
    Inventors: Parasuraman Ramakrishnan, Michael A. Montalto, Pok-Ching Lee, Wendy Cheang
  • SYSTEMS AND METHODS FOR CUSTOMIZING DELIVERY OF ADVERTISEMENTS
    Publication number: 20190253768
    Abstract: When a viewer is determined to be interested in an advertisement, a media guidance application may identify a second related advertisement to display to the viewer. The second advertisement may be displayed following the first interesting advertisement. To avoid timing issues, media content following the advertisements may be buffered so that the viewer can catch up on the media content without missing anything.
    Type: Application
    Filed: November 5, 2018
    Publication date: August 15, 2019
    Inventors: Parasuraman Ramakrishnan, Michael A. Montalto, Pok-Ching Lee, Wendy Cheang
  • Systems and methods for customizing delivery of advertisements
    Patent number: 10154319
    Abstract: When a viewer is determined to be interested in an advertisement, a media guidance application may identify a second related advertisement to display to the viewer. The second advertisement may be displayed following the first interesting advertisement. To avoid timing issues, media content following the advertisements may be buffered so that the viewer can catch up on the media content without missing anything.
    Type: Grant
    Filed: February 15, 2018
    Date of Patent: December 11, 2018
    Assignee: Rovi Guides, Inc.
    Inventors: Parasuraman Ramakrishnan, Michael A. Montalto, Pok-Ching Lee, Wendy Cheang