Abstract: Method of analyzing and predicting consumer behavior includes receiving a plurality of consumer answers to a plurality of questions, each answer having a unique consumer identity, each question corresponding to: a lifestyle attitude sector having a plurality segments; a consumer mindset sector having segments; a product preference sector having segments; an influencer sector having segments; and a need state sector having segments. The method further includes assigning a value to each user answer, creating a composite value associating the consumer identity with a particular lifestyle attitude segment, consumer mindset segment, product preference segment, influencer segment, and need state segment, and comparing the composite value with a plurality of product values each associated with a respective plurality of products in a product database.