Abstract: Aspects described herein are directed towards receiving records from various devices, processing and storing the records, and retrieving records in response to requests for the records. The records may originate from different devices and be stored in a central location. Retrieval of the records may be from the central location in response to requests from independent devices. Additional aspects include using one or more records requesting clients at a device depending on network conditions experienced by the device and adjusting the number of active requesting clients based on network conditions and storage conditions of the device.

Abstract: Aspects described herein are directed towards methods, systems, and non-transitory computer-readable mediums for converting advertisement pricing and tracking advertisements between different advertising models or campaign types. Aspects of the disclosure include receiving a request for an advertisement to display on a first computing device in a first campaign type where the request includes information about the potential viewer. In response to request, an estimated advertisement value in a second campaign type for an advertising campaign can be determined based on at least one advertisement value in the first campaign type and an advertisement history of the advertising campaign. A bid price for displaying an ad to the potential viewer may be determined based on the estimated advertisement value in the second campaign type. Once the bid price is accepted, an advertisement from the advertising campaign may be transmitted to the first computing device.

Abstract: Aspects described herein are directed towards receiving records from various devices, processing and storing the records, and retrieving records in response to requests for the records. The records may originate from different devices and be stored in a central location. Retrieval of the records may be from the central location in response to requests from independent devices. Additional aspects include using one or more records requesting clients at a device depending on network conditions experienced by the device and adjusting the number of active requesting clients based on network conditions and storage conditions of the device.