Abstract: The present invention discloses an evolved multimedia broadcast/multicast service (eMBMS) processing network element and an evolved multimedia broadcast/multicast service broadcast method. The eMBMS processing network element includes a first transceiver and a first processor. The first transceiver receives an eMBMS bearer application request from an application server. The eMBMS bearer application request includes a broadcast area. The first transceiver sends the broadcast area to a configuration service center, and receives multimedia broadcast/multicast service service area (MBMS SA) configuration information returned by the configuration service center according to the broadcast area. The first processor establishes an eMBMS session resource of the broadcast area according to the MBMS SA configuration information. In the foregoing manner, the present invention can resolve a problem that a broadcast area cannot be dynamically generated under an eMBMS broadcast mechanism.