Patents by Inventor Wieyang Lin

Wieyang Lin has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Contextual television advertisement delivery
    Patent number: 8375405
    Abstract: Various technologies for delivering contextual television advertisement are described. A user selection of a media title is received. The media title has an associated set of contextual metadata that includes information regarding the media title. A request for the media title is forwarded to a first server and an advertisement request including the set of contextual metadata is forwarded to a second server. The second server uses the set of contextual metadata to retrieve contextual television advertisement information. The contextual television advertisement information and the media title are received from the second server and the first server respectively. Also, the contextual television advertisement information and the media title are played.
    Type: Grant
    Filed: March 13, 2007
    Date of Patent: February 12, 2013
    Assignee: Microsoft Corporation
    Inventors: Ronald A. Morris, Peter Barrett, David Sloo, Ted Ludvig, Wieyang Lin
  • Contextual television advertisement delivery
    Publication number: 20080229354
    Abstract: Various technologies for delivering contextual television advertisement are described. A user selection of a media title is received. The media title has an associated set of contextual metadata that includes information regarding the media title. A request for the media title is forwarded to a first server and an advertisement request including the set of contextual metadata is forwarded to a second server. The second server uses the set of contextual metadata to retrieve contextual television advertisement information. The contextual television advertisement information and the media title are received from the second server and the first server respectively. Also, the contextual television advertisement information and the media title are played.
    Type: Application
    Filed: March 13, 2007
    Publication date: September 18, 2008
    Applicant: Microsoft Corporation
    Inventors: Ronald A. Morris, Peter Barrett, David Sloo, Ted Ludvig, Wieyang Lin