Abstract: A universal shoe box has plural faces formed of a common continuous material with each face having a preferential fold disposed between adjacent faces which enable the quick assembly and disassembly of the shoe box. The shoe box includes a display window to enable quick and efficient visual identification of the contents of the shoe box on an image/photograph depicted on a card which may be disposed within the window. Two embodiments of the shoe box are presented, one primarily suited for residential/after market usage and one primary suitable for retail storage usage.