Abstract: A retractable flag hand held unit for permitting a user to selectively deploy a hand held flag to signal another. The retractable flag hand held unit includes a tubular housing with an opening therein at a distal end. A proximal end of an elongate rod is extended into the housing through the opening of the distal end of the housing. A back plate is disposed in the housing and coupled to the proximal end of the rod. The housing has a longitudinal slot in a side wall of the housing. A slide plate is disposed in the housing adjacent the longitudinal slot and is coupled to the back plate. A thumb slide has a slide extent extending through the longitudinal slot of the housing into the housing and which is coupled to the slide plate. A flag is coupled to the rod adjacent a distal end of the rod. The rod has a spaced apart plurality of constrictions adjacent the distal end of the rod. The rod comprises a resiliently flexible material so that the rod may be resiliently folded at each of the constrictions.