Abstract: A multifaced dispaly apparatus having four flexible display panels detachably connected at their ends to form a continuous display web. A frame includes two windows to simultaneously display two of the display panels. A roller mechanism includes a plurality of rollers, each roller parallel with the others and arranged so that the display web travels about the rollers and the panels are sequentially brought into alignment with the windows. A tensioning mechanism retains the continuous display web in a taut position. A drive mechanism is detachably secured to the display panels in order to move the continuous display web about the rollers. A control mechanism controls the drive mechanism and sequentially moves the display panels into and out of windows.