Abstract: A method is disclosed for making a paper product intended for use as an advertising piece or the like and consisting of a multiple paged brochure, a return mailing envelope and a return application or order form combined in a single package adapted in one form for non-mailing uses, such as a newspaper drop-in or hand-out, and in another form as a mailing package. The method may be performed on a web feed machine for making a large number of packages from a single substantially continuous web of material. It consists essentially of a number of foldings of a web along longitudinal fold lines, a number of perforations of the web along longitudinal lines, and a number of applications of adhesive to the web, followed by transverse severing of the folded, perforated and adhesively sealed web to separate individual packages from the web, all of which operations may be performed as the web moves continuously through a forming machine.