Abstract: The present specification discloses an air freshener and a method of manufacturing the air freshener. The air freshener comprises a homogenized mixture of a water-miscible solid thermoplastic synthetic plastics material and water, with a perfume incorporated therein and therethrough. A suitable plastics material is a polyethylene glycol. The air freshener is manufactured by mixing the thermoplastic synthetic plastics material in granular or particulate form with a plasticizer therefore, homogenizing the mixture and incorporating a quantity of perfume in the homogenized mixture. In use, additional perfume can be released as desired by adding water to the air freshener.