Abstract: To insure that a tape which is newly inserted into a reversing-type cassette tape transport mechanism will always operate in a first predetermined or priority direction, a direction priority switch (S3) is coupled to the tape cassette receiver (32, 34) to sense introduction of a tape into the receiver. The priority switch is coupled to a logic network which controls change-over of operation of a tape transport system (20, M) if the tape transport system, upon introduction of a tape, was operating counter the priority direction, but leaving unaffected the operation of the tape transport system if it was already in the priority direction. A suitable logic network comprises an AND-gate with a dynamic input, or one with a static input and a buffer memory which is reset upon termination of tape operation. If the tape is merely moved between a transducing position and a park or pause position, no change in direction of tape transport will result.