Abstract: A method of controlling ads includes receiving a beacon over a network identifying an ad, an end user and a content source; querying a database of unauthorized content sources based on the beacon; determining whether the ad is an unauthorized impression; and storing information from the beacon in a database, including whether the impression was authorized or unauthorized. The database may include a list of unauthorized sites and the querying may include checking whether the content source is one of the unauthorized sites. Querying also may be used by advertising exchanges and networks to determine whether to place an ad on a particular publisher's site.

Abstract: Method and system for dynamically predicting effect of plural inputs on an entity is provided. The system includes a simulation module that is coupled to plural modules that provide the plural inputs; and an engine that determines effect of static traits on variable traits, wherein the simulation module provides the user with plural options of how the plural inputs affect the entity.