Abstract: A method, apparatus and computer program product are provided for electronic transactions based on a reply message. In the context of a computer executed method, the method includes receiving a message, from a sender device, including a reply to buy (RTB) identifier associated with a promotion and a RTB validation code. The method also includes authenticating, using a promotion and marketing service host, the RTB validation code, associating the message from the sender with a recipient identifier, and causing the transmission of a purchase order message to the recipient device based on the RTB identifier.

Abstract: A method, apparatus and computer program product are provided for electronic transactions based on a reply message. In the context of a computer executed method, the method includes receiving a message, from a sender device, including a reply to buy (RTB) identifier associated with a promotion and a RTB validation code. The method also includes authenticating, using a promotion and marketing service host, the RTB validation code, associating the message from the sender with a recipient identifier, and causing the transmission of a purchase order message to the recipient device based on the RTB identifier.

Abstract: System, methods, and computer program products are provided herein for supporting electronic testing. An example of a method includes receiving a first electronic inquiry, determining parameters of the market analysis test based at least in part on the first electronic inquiry, determining a first configuration change for at least one first merchant device based at least in part on the parameters of the market analysis test, transmitting the first configuration change to the at least one first merchant device to initiate a change in configuration of the at least one first merchant device, receiving electronic marketing information comprising first electronic data related to the first configuration change, determining a correlation between at least one of the parameters of the market analysis test and the electronic marketing information, and transmitting an electronic notification of the correlation to a first merchant associated with the at least one first merchant device.

Abstract: A system, method, and computer program product are disclosed for electronic correspondence generation based on user segment classification. An example system classifies respective user identifiers associated with a plurality of user devices into a plurality of user segments for respective potential electronic correspondences using user segmentation criteria for the respective user identifiers and communication preference data for one or more electronic correspondences transmitted between a server system and the plurality of user devices. In response to identification of a triggering event associated with a user segment from the plurality of user segments, the example system also generates an electronic correspondence based on the communication preference data and transmits the electronic correspondence to one or more user devices associated with the user segment.

Abstract: System, methods, and computer program products are provided herein for supporting electronic testing. An example of a method includes receiving a first electronic inquiry, determining parameters of the market analysis test based at least in part on the first electronic inquiry, determining a first configuration change for at least one first merchant device based at least in part on the parameters of the market analysis test, transmitting the first configuration change to the at least one first merchant device to initiate a change in configuration of the at least one first merchant device, receiving electronic marketing information comprising first electronic data related to the first configuration change, determining a correlation between at least one of the parameters of the market analysis test and the electronic marketing information, and transmitting an electronic notification of the correlation to a first merchant associated with the at least one first merchant device.

Abstract: A method, apparatus, and computer program product are disclosed for improving merchant outreach campaigns by a promotion and marketing service. An example apparatus includes content harvest circuitry, segmentation circuitry, trigger detection circuitry, and campaign generation circuitry. The content harvesting circuitry may include hardware configured to retrieve electronic marketing information, business analytic data, and sales intelligence data. The segmentation circuitry may include hardware configured to determine merchant segmentation criteria, and to classify merchants into segments based on the merchant segmentation criteria. The trigger detection circuitry may include hardware configured to identify occurrence of a triggering event.

Abstract: Various methods are provided for dynamically altering displayed menu content data in response to real-time event data. One example method may comprise receiving, at a server, a request for menu content data to be transmitted to a remotely located merchant beacon device, generating the menu content data, transmitting the menu content data, receiving, from the remotely located merchant beacon device and one or more other merchant devices, real-time interaction information, altering the menu content data based on the real-time interaction information, and transmitting, configured for display at the remotely located merchant beacon device, the altered menu content data.

Abstract: Various methods are provided for dynamically providing altered menu content data for display in response to real-time constraint data. One example method may comprise detecting a user device in proximity to merchant beacon device based on location data received from location services circuitry of the user device, accessing menu content data, the menu content data comprised of a list of goods or services offered for purchase via a merchant point-of-sale (POS) device or via a merchant application, accessing constraint data associated with the user device indicative of content constraints, applying the constraint data to the menu content data to generate altered menu data content, determining a type of a device at which the altered menu content data is to be provided, formatting the altered menu content data in accordance with the typic of the device, transmitting the formatted altered menu content data for display, and causing display of the formatted altered menu content data.

Abstract: A method, apparatus and computer program product are provided for electronic transactions based on a reply message. In the context of a computer executed method, the method includes receiving a message, from a sender device, including a reply to buy (RTB) identifier associated with a promotion and a RTB validation code. The method also includes authenticating, using a promotion and marketing service host, the RTB validation code, associating the message from the sender with a recipient identifier, and causing the transmission of a purchase order message to the recipient device based on the RTB identifier.