Patents by Inventor Will Setchell

Will Setchell has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • SELECTING ONLINE CONTENT USING OFFLINE DATA
    Publication number: 20210334872
    Abstract: Systems and methods of the disclosure relate to selecting content using beacon identifiers. An indication of a location of a user device and a beacon identifier are received. The beacon identifier can correspond to a beacon at a retail location. A data structure storing attribute data associated with the beacon identifier can be accessed. The attribute data can be associated with a signal having a unique identifier of the user device. The signal can indicate the retail location having the beacon. A request for content for display on the user device can be received. A content item can be selected for display on the user device based on the attribute data. A reward value can be determined based on receiving an indication of user interaction with the content item and the attribute data used to select the content item.
    Type: Application
    Filed: July 7, 2021
    Publication date: October 28, 2021
    Applicant: Google LLC
    Inventor: Will Setchell
  • Selecting online content using offline data
    Patent number: 11062368
    Abstract: Systems and methods of the disclosure relate to selecting content using beacon identifiers. An indication of a location of a user device and a beacon identifier are received. The beacon identifier can correspond to a beacon at a retail location. A data structure storing attribute data associated with the beacon identifier can be accessed. The attribute data can be associated with a signal having a unique identifier of the user device. The signal can indicate the retail location having the beacon. A request for content for display on the user device can be received. A content item can be selected for display on the user device based on the attribute data. A reward value can be determined based on receiving an indication of user interaction with the content item and the attribute data used to select the content item.
    Type: Grant
    Filed: October 17, 2017
    Date of Patent: July 13, 2021
    Assignee: Google LLC
    Inventor: Will Setchell