Abstract: Initial navigation directions are generated to guide a vehicle along an initial route between an origin and a destination. When the vehicle is a certain location disposed along the initial route, an alternate route to the destination is determined, such that the alternate route and the initial route diverge at a point of divergence between the current location of the vehicle and the destination. Boundaries of an announcement window within which the alternate route can be suggested are determined in view of a current speed of the vehicle. When the point of divergence is within the announcement window, generating, by the one or more processors, an interactive prompt to suggest that the alternate route be selected, such that the interactive prompt is not generated when the point of divergence is outside the announcement window.

Abstract: An example system includes: identifying campaigns for content distribution for which conversion information has been collected over time and stored in a database in computer storage, where the identified campaigns have at least one subject in common; for each of at least some of the campaigns, performing operations that include: identifying distribution clusters associated with the campaign, and determining relative conversion rates for the distribution clusters; and using relative conversion rates for distribution clusters, which have one or more features in common and are in different campaigns, in determining how to allocate resources for the content distribution.

Abstract: An example budget allocation process may include: determining how to allocate a budget among different content distribution mechanisms, and generating a graphical user interface showing allocations of the budget among the different content distribution mechanisms, where the graphical user interface includes elements to vary the allocations, and where the elements are movable to trigger variations in the allocations. The example process may also include: receiving an input from the graphical user interface; determining a reallocation of the budget among the different content distribution mechanisms based on the input; and updating the graphical user interface using the reallocation of the budget among the different content distribution mechanisms. The graphical user interface may be updated so that at least some of the elements and information relating to the content distribution mechanisms reflect the reallocation of the budget.