Abstract: An apparatus for metering oral tobacco into portions suitable for consumption including a delivery device to hold and deliver the tobacco and a metering device to receive the tobacco from the delivery device. The metering device includes a shaping component operative to shape and press the tobacco into at least one endless tobacco rod and a slicing component operative to slice the endless tobacco rod into pre-defined tobacco portions with respect to shape and weight and to discharge the tobacco portions for subsequent processing. Further, a method for metering oral tobacco in portions suitable for consumption, includes the steps of delivering the tobacco, continuous shaping and pressing the tobacco into at least one endless tobacco rod, slicing the endless tobacco rod into pre-defined tobacco portions with respect to shape and weight, and conveying the tobacco portions to a subsequent processing station.