Abstract: Methods and apparatus to monitor reception of programs and content by broadcast receivers are disclosed. An example method disclosed herein to monitor reception of a broadcast program by a broadcast receiver located in a statistically selected site comprises retrieving an audience measurement data packet from the broadcast receiver in order to identify the broadcast program, detecting a code embedded in the broadcast program in order to identify the broadcast program, extracting a signature from the broadcast program in order to identify the broadcast program, identifying the broadcast program through use of a software agent, and selecting at least one of the audience measurement data packet, the embedded code, the extracted signature or the software agent to identify the received program.

Abstract: Methods and apparatus to detect content skipping by a consumer of a recorded program are disclosed. In a disclosed method, a plurality of recording times of sections of a recorded program are stored in association with playback times of the recorded program. Playback intervals between sequential pairs of the playback times are compared with corresponding recording intervals between sequential pairs of the recording times to determine if any portion of the recorded program was not played back in real time.

Abstract: A metering system meters usage of on-line and off-line services by way of interactive service devices. Interactive service devices may include personal computers and non-personal-computers. Non-personal-computers may include network computers, gaming devices, Internet televisions, Internet telephones, and the like. The on-line service usage may include Internet usage such as which home pages, advertisements, and other Internet resources are accessed by a user. The off-line service usage may include application program usage such as which application programs are executed by a user.

Abstract: A television audience measurement system measures viewing of a television program viewed on digital television located in a statistically selected site by (i) retrieving an audience measurement data packet from a television set in order to identify the television program, (ii) detecting an audio code embedded in the television program in order to identify the television program, (iii) extracting an audio signature from the television program in order to identify the television program, (iv) identifying the television program through use of a software agent, and (v) selecting at least one of the retrieving means, the detecting means, the extracting means, and the software agent in order to identify the television program.

Abstract: A detection apparatus includes a tuner tuned to the program and a meter coupled to the tuner and arranged to detect content ancillary information from the program tuned by the tuner. The content ancillary information may be a media link, closed captioning information, or the like. The meter may also be arranged to extract a broadcast signature from the program. A comparator compares the broadcast signature to a reference signature selected from a library of reference signatures based upon the content ancillary information. Broadcast signatures from unknown programs may be clustered at least partially on the basis of the content ancillary information.

Abstract: A metering system useful in metering viewing of video displayed in a window on a screen of a viewing device includes a software meter and a creditor. The software meter determines identifying data related to the video displayed in the window, and the creditor applies a set of crediting rules in determining whether to credit the identifying data. The software meter determines whether the viewing device has a COM interface, an API interface, or has to be interrogated in another way, and determines channel data from a channel related object of the COM interface, from application related data associated with a video application through the API interface, or from other interrogation. The software meter also determines an ancillary identification code relating to the displayed video.

Abstract: A television audience measurement system measures viewing of a television program viewed on digital television located in a statistically selected site by (i) retrieving an audience measurement data packet from a television set in order to identify the television program, (ii) detecting an audio code embedded in the television program in order to identify the television program, (iii) extracting an audio signature from the television program in order to identify the television program, (iv) identifying the television program through use of a software agent, and (v) selecting at least one of the retrieving means, the detecting means, the extracting means, and the software agent in order to identify the television program.