Abstract: A product module adaptable for interlocking engagement with other similarly constructed modules to form a composite display assembly for merchandising products therefrom, each product module including at least one elongated product channel defined by a pair of laterally spaced upstanding side walls and a substantially planar product supporting floor portion extending therebetween, each product channel including a product graphic panel which is removably attachable to the front portion of each product channel via a wide variety of different constructional arrangements. Each product graphic panel is preferably dimensioned such that when it is attached to the front portion of a particular product channel, the graphic panel will substantially overlay the product identification and graphics associated with the lead product container positioned within that particular product channel.