Abstract: A portable advertisement display utilizing a plurality of lightweight panels pivotally interconnected by hinges. The panels themselves are constructed of a polystyrene core located intermediate two rigid pressboard panels. Such material is very lightweight but will not accommodate direct connection of hinges. A channel member is secured to selected lateral edges of each panel to provide a stable base on which to connect the hinges. Each panel is sheathed in fabric characteristic of the looped facing of hook-and-loop adhesive material. The panels may be detachably connected in vertical orientation of one another by magnetic strips located on the upper and lower marginal edge of each panel. Advertisement items such as signs or placards are attached to the present invention with strips of fabric characteristic of the hooked portion of hook-and-loop adhesive material.