Abstract: A method includes identifying, by a server, a content location assigned to a first content slot of a schedule template defining a display rotation loop based on multiple content slots. Each of the content slots in the schedule is associated with slot criteria, and the schedule template is associated with a digital display. The server generates schedule data that indicates the display rotation loop, the content location, and the slot criteria. Dynamic content retrievable from the content location is displayable at the digital display at a first time. The first time is based on the first slot criteria of the first content slot. The server transmits the schedule data via a network to the digital display.