Abstract: An apparatus for illuminating a display panel is disclosed comprising an elongated housing for an illuminating assembly having a generally U-shaped cross-section, an open side and a light reflecting interior surface disposed around and forward of the perimeter of the display panel such that the open side of the housing substantially faces the front display surface of the display panel; a light source within the housing wherein light is radiated through the open side of the housing toward the front display surface of the display panel; and a frame attached to the perimeter of the display panel for supporting the housing in a pivotable relationship with the frame. The housing may be pivoted away from the front display surface of the display panel. In one aspect of the present disclosure, the elongated housing is configured in a plurality of elongated segments disposed in end-to-end relationship around the perimeter of the display panel.