Abstract: Systems and methods for prefetching content items for display by applications executed on computing devices are provided. The method can include transmitting a first request for content to display within an environment of the application, the first request for content including a first parameter to be used to determine a first content item for display; storing in an associated memory element, the first parameter; transmitting a follow-on request for content including the first parameter of the first request for content; receiving a follow-on content item responsive to the follow-on request for content; storing the follow-on content item in a local cache structure specific to the application; transmitting a second request for content; retrieving, in response to the second request, the follow-on content item from the local cache structure; and displaying, in response to the second request, the follow-on content item within the environment of the application on the computing device.

Abstract: A method of reducing download requirements for display of content includes transmitting, by a client device to a content server, a content request, the request including an identifier for each of one or more pre-cached media files stored on the client device, the transmission being carried out whilst the client device is connected to a first network. The method further includes receiving, by the client device from the content server, a response comprising instructions to display a selected one of the pre-cached media files, the response including additional display instructions for display of the selected pre-cached media file, and displaying, by the client device, the pre-cached media file according to the additional display instructions.

Abstract: Systems and methods for prefetching content items for display by applications executed on computing devices are provided. The method can include transmitting a first request for content to display within an environment of the application, the first request for content including a first parameter to be used to determine a first content item for display; storing in an associated memory element, the first parameter; transmitting a follow-on request for content including the first parameter of the first request for content; receiving a follow-on content item responsive to the follow-on request for content; storing the follow-on content item in a local cache structure specific to the application; transmitting a second request for content; retrieving, in response to the second request, the follow-on content item from the local cache structure; and displaying, in response to the second request, the follow-on content item within the environment of the application on the computing device.

Abstract: A method of reducing download requirements for display of content includes transmitting, by a client device to a content server, a content request, the request including an identifier for each of one or more pre-cached media files stored on the client device, the transmission being carried out whilst the client device is connected to a first network. The method further includes receiving, by the client device from the content server, a response comprising instructions to display a selected one of the pre-cached media files, the response including additional display instructions for display of the selected pre-cached media file, and displaying, by the client device, the pre-cached media file according to the additional display instructions.

Abstract: Systems and methods for prefetching content items for display by applications executed on computing devices are provided. The method can include transmitting a first request for content to display within an environment of the application, the first request for content including a first parameter to be used to determine a first content item for display; storing in an associated memory element, the first parameter, transmitting a follow-on request for content including the first parameter of the first request for content; receiving a follow-on content item responsive to the follow-on request for content; storing the follow-on content item in a local cache structure specific to the application; transmitting a second request for content; retrieving, in response to the second request, the follow-on content item from the local cache structure; and displaying, in response to the second request, the follow-on content item within the environment of the application on the computing device.

Abstract: Systems and methods for prefetching content items for display by applications executed on computing devices are provided. The method can include transmitting a first request for content to display within an environment of the application, the first request for content including a first parameter to be used to determine a first content item for display; storing in an associated memory element, the first parameter, transmitting a follow-on request for content including the first parameter of the first request for content; receiving a follow-on content item responsive to the follow-on request for content; storing the follow-on content item in a local cache structure specific to the application; transmitting a second request for content; retrieving, in response to the second request, the follow-on content item from the local cache structure; and displaying, in response to the second request, the follow-on content item within the environment of the application on the computing device.