Abstract: Cookie bits of a count of approximately 2000 per lb. are disclosed wherein each bit has a specific part cylindrical, part conical configuration. These bits are also found to be, among other uses, particularly suitable for incorporation into ice cream without detracting from the quality, taste and appearance of the cookie bits or ice cream. The cookie bits permit adaptation and use of conventional cookie baking machinery when used in ice cream, or conventional ice cream machinery. The cookie bits may be flavored with fine cocoa, as well as other flavorings, and may be chocolate coated.