Abstract: Embodiments relate generally to fishing lures, and more particularly to fishing lures that operate behind and to a side of a tip eye of a fishing rod to which they are connected by fishing line while being operated during trolling or being operated from a stream bank. Embodiments include submersible fishing lures and topwater fishing lures.

Abstract: Embodiments relate to fishing lures with a lure body having a proximal end and a distal end extending longitudinally along a central axis, a proximal end region, and two substantially mirror image side surfaces. A lure lip is provided in the proximal end region of the lure body. The lure lip protrudes outwardly from the lure body along a plane at an angle to the central axis. One or a plurality of holes are provided through the lure lip being spaced along a centerline of the lure lip. The holes in the lure lip are sized to receive a substantially rigid connector inserted through a selected one of them. At least one hole through the lure lip is manufactured with a major axis or diameter greater than the diameter of a traditional clearance hole for a corresponding nominal diameter substantially rigid connector.