Abstract: A fishing lure of the invention has a heavier-than-water lure body with a cavity in the lure body having at least one opening through the external surface, the opening being sized to permit insertion of a bait plug therethrough and into the cavity of a particular shape having a cross-section matching the opening, consisting of a substance which dissociates into material attractive to fish upon immersion underwater, such as dried chopped fish pressed together into the shape, the cavity being a jet-stream hole extending from between two openings, one of the openings permitting influx of water to dissociate the bait plug and the other of the openings permitting outflow of water containing material dissociated from the bait plug.

Abstract: The invention is a fishing lure having a lure body supporting a fish hook, the lure body having an exterior surface bearing a blood-splattered pattern, a pair of downward wings and a reflective eye in each of the wings, the fish hook extending in a direction corresponding to that of the drooping wings, whereby the eyes are visible to an observer from either side of the lure as well as from the top or bottom, light transmissive chambers extending from the rear of each of the eyes to a back surface of each of the wings, whereby to admit light rearwardly into each of the eyes, and a concave bottom surface on the lure body. A brush feather extends upwardly from the lure body in a plane of the hook and extending away from the hook, whereby to provide a rudder stabilization function during travel of the lure body through water. A flexible fish model is preferably impaled on the hook, the fish model having plural tail tips which flutter in response to water flow past the lure.