Abstract: A system and method for interactively producing a Web-based multimedia presentation is described. A multimedia template is selected and includes a layout having at least one video window specifying a location to playback video content and one or more content windows. Each content window specifies a location to display static content. Video content is integrated into the template and includes content formatted for dynamic playback in the video window. One or more events are associated into the template. Each event includes content formatted for static display in one such content window at temporally defined points during the dynamic playback of the video content.