Abstract: A manually operated device for measuring the height of a protrusion or raised area on the sidewalls of tires has a thin U-shaped body with a pair of spaced parallel legs and a cross member extending therebetween. A thin rigid metal scale is frictionally slidably mounted within a channel formed in the cross member and has a top edge which aligns with a flat top surface of the cross member at the start of a measuring procedure and has a bottom edge which lies in a plane extending between the free ends of the spaced legs. A stop bolt extends through an elongated slot formed in the scale for limiting the sliding movement of the scale within the channel. Engagement of the bottom edge of the scale with the protrusion automatically moves the scale in the channel to provide the height of the protrusion by measurement indicia on the scale aligning with a top surface of a raised central portion of the cross member.