Abstract: In an anonymous matching system, a demand-side service platform (DSP) may select segments to populate a target audience. A data warehouse platform and a multichannel video programming distributor (MVPD) platform ingest address lists, eliminate personally identifiable information (PII) from the address lists, and process the de-identified addresses to generate deterministic unique anonymous household identifiers (UHIDs). Households may be selected, for example, at the DSP's direction, to form a query request without exposing the PII. In response to the query request, the MVPD platform determines a matching UHID and includes a matching household attribute, such as an IP address or the like, in a query response without exposing the PII.

Abstract: In an anonymous matching system, a demand-side service platform (DSP) may select segments to populate a target audience. A data warehouse platform and a multichannel video programming distributor (MVPD) platform ingest address lists, eliminate personally identifiable information (PII) from the address lists, and process the de-identified addresses to generate deterministic unique anonymous household identifiers (UHIDs). Households may be selected, for example, at the DSP's direction, to form a query request without exposing the PII. In response to the query request, the MVPD platform determines a matching UHID and includes a matching household attribute, such as an IP address or the like, in a query response without exposing the PII.

Abstract: In an anonymous matching system, a demand-side service platform (DSP) may select segments to populate a target audience. A data warehouse platform and a multichannel video programming distributor (MVPD) platform ingest address lists, eliminate personally identifiable information (PII) from the address lists, and process the de-identified addresses to generate deterministic unique anonymous household identifiers (UHIDs). Households may be selected, for example, at the DSP's direction, to form a query request without exposing the PII. In response to the query request, the MVPD platform determines a matching UHID and includes a matching household attribute, such as an IP address or the like, in a query response without exposing the PII.

Abstract: The present disclosure describes a targeted advertising system that harnesses an expansive device footprint to create targeted advertisements based on household demographics and characteristics about persons in the households. The targeted advertising system uses device identifiers and longitude/latitude data to map devices to households. After associating devices with a household, the targeted advertising system leverages a wide-array of data assets to create an enormous panel of households, devices, persons, locations, and demographic information for use creating high-precisions, targeted advertising campaigns. This greatly enhanced device footprint creates the opportunity for highly accurate ad targeting across a far greater amount of devices and a larger footprint at any time and place.

Abstract: A system and method for generating and transmitting data without personally identifiable information. The method may include receiving a set of one or more unique identifiers (IDs) and a first set of data associated with a subscriber. The method may send the IDs to a third party provider of datasets. The method may receive a second set of data associated with the subscriber identified using the unique IDs. The method may generate aggregated viewing data based on the first and second sets of data. The set of unique IDs may be based on a one-way hash of personally identifiable information associated with the subscriber. In this way, the unique IDs may be appended with the data from third party providers so additional information regarding the household is available to clients, but the personally identifiable information is unavailable to any of the parties.

Abstract: Methods and apparatus to detect content skipping by a consumer of a recorded program are disclosed. In a disclosed method, a plurality of recording times of sections of a recorded program are stored in association with playback times of the recorded program. Playback intervals between sequential pairs of the playback times are compared with corresponding recording intervals between sequential pairs of the recording times to determine if any portion of the recorded program was not played back in real time.

Abstract: Methods and apparatus to determine audience viewing of video-on-demand programs are disclosed. An example method disclosed herein comprises creating a reference database corresponding to a set of VOD programs, determining whether a VOD program is selected at a subscriber site, extracting at least one identifier from a signal carrying the VOD program, and cross-referencing the at least one identifier with the reference database.

Abstract: A television audience measurement system measures viewing of a television program viewed on digital television located in a statistically selected site by (i) retrieving an audience measurement data packet from a television set in order to identify the television program, (ii) detecting an audio code embedded in the television program in order to identify the television program, (iii) extracting an audio signature from the television program in order to identify the television program, (iv) identifying the television program through use of a software agent, and (v) selecting at least one of the retrieving means, the detecting means, the extracting means, and the software agent in order to identify the television program.

Abstract: Methods and apparatus to determine audience viewing of recorded programs are disclosed. An example method disclosed herein comprises displaying a previously recorded program on a display, determining a possible original broadcast time corresponding to the previously recorded program, determining program identifying information corresponding to the previously recorded program, and processing the possible original broadcast time information and the program identifying information to compare the previously recorded program with a known broadcast program.

Abstract: A transcoder is adapted to perform transcoding of metadata to enable sharing and consumption of media content at dissimilar devices that are coupled to a home network. The transcoder, which is also coupled to the home network, is adapted to receive media content and metadata from a first media consumption device, to transcode the media content and metadata from a first format to second format, and to supply the transcoded media content and metadata to the second media consumption device in the second format. In one embodiment, the transcoder executes a method by which the transcoder obtains information about the sensing capabilities of a meter adapted to measure media at a media consumption device and subsequently uses that information to transcode the metadata into a format suitable for sensing by the meter.

Abstract: Methods and apparatus to monitor reception of programs and content by broadcast receivers are disclosed. An example method disclosed herein to monitor reception of a broadcast program by a broadcast receiver located in a statistically selected site comprises retrieving an audience measurement data packet from the broadcast receiver in order to identify the broadcast program, detecting a code embedded in the broadcast program in order to identify the broadcast program, extracting a signature from the broadcast program in order to identify the broadcast program, identifying the broadcast program through use of a software agent, and selecting at least one of the audience measurement data packet, the embedded code, the extracted signature or the software agent to identify the received program.