Abstract: Various embodiments of computer systems and methods are provided for enabling a consumer to search for vehicles based on lifestyle criteria. One embodiment comprises a computer system for enabling consumers to research vehicles. One such computer system comprises: a vehicle database configured to store a plurality of vehicle profiles, each vehicle profile associated with a unique vehicle and comprising a plurality of indicators related to vehicle characteristics and corresponding uniquely-assigned weights; and a lifestyle-based vehicle selection system for enabling a consumer to search the vehicle database by selecting at least one of a plurality of lifestyle categories, each lifestyle category associated with a portion of the plurality of indicators.