Abstract: In example aspects, an audience management platform is described in which targeted audience segments are pre-aggregated. Audiences may be defined based on a criteria for membership in the audience, with audience members being determined from among an eligible audience population. The criteria may be defined by predicted behavior as determined by one or more behavioral models, optionally in combination with other deterministic criteria. Individual audience segments associated with each criterium may be created and audiences formed from those audience segments. Pre-populated audience memberships, or audience segment memberships enable quick formation of custom audiences and exposure to consumers of audience definitions of the size of a given audience. Audiences are maintained according to defined update frequencies.

Abstract: A method of operating a wireless communication system is disclosed. The method includes exchanging first wireless communication signals with a user device over a first wireless communication network to provide a communication service, where the user device has a selection mode for a second wireless communication network that a user may set to one of: on, off, and automatic. If the network selection mode in the user device is set to automatic, then processing location information for the user device to determine potential service quality from the second wireless communication network for the user device, and if the potential service quality is higher than a threshold, then wirelessly transferring a control signal to the user device over the first wireless communication network, where the control signal drives the user device to automatically enable a wireless transceiver for the second wireless communication network.