Abstract: A fishing lure has a substantially flat, bendable elongated body of rigid, hard, molded lead like material with an eyelet attached preferably by being embedded adjacent each end thereof, and to which a decorative material for attracting fish is applied. The elongated relatively heavy body has a cross section with a major axis and a minor axis about which the body may be manually bent, and because of the weight of the material casting is facilitated. Molding the body while attaching the eyelets and thereafter coating the body and applying a reflective material which may include an adhesive tape thereto simplifies the manufacture of the lure.