Abstract: A fishing rod handle assembly including an elongated handle member having an elongated groove formed in the external surface of the handle member for receiving an elongated fishing rod or rod member so that the rod member surface projects outwardly sufficiently that the hand of the fisherman holding the handle member will be in contact with the rod member. A clamp member is secured about the handle member for securing the rod member co-extensively within the groove, and also, preferably, securing a reel seat of a fishing reel directly and contiguously against the exposed surface of the rod member.