Patents by Inventor William Geffert

William Geffert has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Patent number: 10496946
    Abstract: The invention relates to systems and methods of selective auditing of mobile commerce baskets based on real-time behavior, profile information, event information, and/or other information in self-scan and other self-serve retail systems. The system may make a comprehensive, real-time, audit decision based on various risk factors that indicate a probability that a given shopping trip in a self-scan system includes a scan error. The audit decision may be parameterized such that different risk factors may be considered and weighted/prioritized with respect to other risk factors. For example, audit parameters may be used to determine which risk factors are used when processing the audit decision. The system may keep track of purchases, audits, and audit results in order to provide real-time reports and analytics. The system may also model audit decisions such that audit decisions may be simulated for a one or more retail locations during different time periods.
    Type: Grant
    Filed: March 14, 2014
    Date of Patent: December 3, 2019
    Assignee: Catalina Marketing Corporation
    Inventors: William Geffert, Aubrey Cheung, Satish Gopalakrishnan
  • Publication number: 20150127414
    Abstract: The invention relates to systems and methods of selective auditing of mobile commerce baskets based on real-time behavior, profile information, event information, and/or other information in self-scan and other self-serve retail systems. The system may make a comprehensive, real-time, audit decision based on various risk factors that indicate a probability that a given shopping trip in a self-scan system includes a scan error. The audit decision may be parameterized such that different risk factors may be considered and weighted/prioritized with respect to other risk factors. For example, audit parameters may be used to determine which risk factors are used when processing the audit decision. The system may keep track of purchases, audits, and audit results in order to provide real-time reports and analytics. The system may also model audit decisions such that audit decisions may be simulated for a one or more retail locations during different time periods.
    Type: Application
    Filed: March 14, 2014
    Publication date: May 7, 2015
    Applicant: Catalina Marketing Corporation
    Inventors: William Geffert, Aubrey Cheung, Satish Gopalakrishnan
  • Publication number: 20080077493
    Abstract: Novel computer implemented methods, systems, and architectures assist the consumer in categorizing the consumer's product purchase data and enabling marketers access to that categorization for us in targeting communications to the consumer.
    Type: Application
    Filed: July 31, 2007
    Publication date: March 27, 2008
    Applicant: CATALINA MARKETING CORPORATION
    Inventor: William Geffert