Abstract: Systems and methods are disclosed for evaluating promotional campaigns. The system estimates a target conversion rate for an advertising campaign for a media asset and determines an actual conversion rate for the advertising campaign. The system, in response to determining that the target conversion rate and the actual conversion rate are similar, determines a target demographic audience for the target conversion rate. The system determines a primary demographic audience for the actual conversion rate and compares a first characteristic of the target demographic audience and a second characteristic of the primary demographic audience. Responsive to the determination that the target demographic audience and the primary demographic audience are different, the system generates for display a notification indicating that the target demographic audience and the primary demographic audience are different.

Abstract: Systems and methods are disclosed for evaluating promotional campaigns. The system estimates a target conversion rate for an advertising campaign for a media asset and determines an actual conversion rate for the advertising campaign. The system, in response to determining that the target conversion rate and the actual conversion rate are similar, determines a target demographic audience for the target conversion rate. The system determines a primary demographic audience for the actual conversion rate and compares a first characteristic of the target demographic audience and a second characteristic of the primary demographic audience. Responsive to the determination that the target demographic audience and the primary demographic audience are different, the system generates for display a notification indicating that the target demographic audience and the primary demographic audience are different.

Abstract: Messages on a social networking and/or messaging system, such as Twitter or an email system, are accessed and commands within the messages identified. Television programs indicated by the messages are also identified. From this information, commands to schedule recordings of the television programs are issued to a recording system. This provides an efficient mechanism for users to schedule recordings of programs.

Abstract: A graphical user interface implemented on user devices and method for displaying a program guide is disclosed. Upon invocation of a program guide from an active area tab, a program guide overlay is displayed over a video portion of the graphical user interface. Additionally, when the program guide overlay is displayed, a volume of the video portion is lowered or muted and a video portion of the graphical user interface is grayed out.

Abstract: A cloud based video delivery system along with a method and graphical user interface for streaming synchronized video content data to a group of user devices are disclosed. The user devices of the group receive speech to text converted audio (or speech-to-text communications) generated by the different users of their group along with the streaming video content data from the cloud based video delivery system. The speech to text communication and streaming video content data are then displayed on the user devices of the users in a synchronized fashion.

Abstract: A Graphical User Interface (GUI) for displaying broadcast television on a mobile device. The GUI is intended for use with a cloud-based digital video recorder and includes a programming guide, allowing users to watch live television or record programs for later viewing. The invention also includes a system for displaying comments about television programs in a social networking environment. The comments are entered and distributed relative to a particular point in a television program rather than in real time, allowing users to comment on a television program even when they are not watching the program at the same time.