Abstract: Disclosed is a platform that provides innovative advertising space to businesses by engaging gamers to create viral loops for brands. The platform features unique components including: 1) game developers have real-time control over advertising content and 2) gamers will associate an actual gaming accomplishment with a positive brand interaction (e.g. when a gamer achieves a high score, they will see a message that associates the accomplishment with an advertiser). The platform may be expanded on a global scale through offers of software development kits that allow other game developers to integrate the platform into their own mobile and Web games. Gamers, game developers, and advertisers will be able to track user data produced by the system if each gamer and developer agrees to do so.