Abstract: A first-person, field-of-endeavor-associated method for transforming, toward positive deviance, a behavioral change-candidate's performance characteristics in that endeavor field, including (a) exposing a relevant prospective change-candidate to a positive-deviance script which is associated with the mentioned field of endeavor, and (b) in a computer-system-delivered, plural-stage series of verbally-based exercises, and using a pattern describable as “read, feedback, and adapt”, directing the change-candidate, via encouraged, self-first-person verbal expression, and related interaction with the computer system, transformably to embody and personify the positive-deviance script.